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How to Avoid the Most Prevalent Social Media Measurement Errors that Afflict...
Gauging the value of social media marketing remains a continuing challenge for many organizations. Accurate measurement is essential to decide how much to invest in social media and to determine which...
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6 Vital Metrics to Measure Social Media Marketing
Image source: Jason Howie via Flickr Proper social media measurement enables marketers to determine what type of content and tactics works best. Marketers need measurement to track their progress and...
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Few Firms Can Measure their Social Media Marketing Performance
Most firms cannot measure the performance of their social media marketing, new research reveals. In the absence of solid measurement results, most believe social media activities contribute little to...
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Social Media Measurement Helps Brands Survive the ‘Boycott Culture’
Companies likely feel they’re in a dammed-if-they-do, dammed-if-they-don’t predicament over political and social issues. Whatever position they take, or even if they don’t take a position, they risk...
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Managing the Attention Cycle during Scandals: Role of Media Monitoring &...
Image source: Wikimedia Commons News outlets rush to report product recalls, business wrong-doing, accidents and other corporate controversies. Public attention spikes and news reports of the...
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Learning Snapchat Metrics: Winning in the ‘Wild West’ of Measurement
Image source: Ben Phillips via Flickr Shapchat has emerged as a leading social media app. You’ve likely read about its impressive figures: over 300 million monthly active users, 6 billion daily video...
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Is Engagement a Lousy Social Media Metric?
Marketers eagerly purse engagement. They believe engagement, generally defined as interactions with the brand on social media, can increase website traffic, awareness of the brand and inclination to...
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Measurement Experts Criticize Earned Media Value (EMV) as a Worthless Metric
Earned media value (EMV) is touted by some marketing agencies as a valuable metric for measuring social media and influencer marketing campaigns. Proponents say it provides a simple, concrete and...
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The Case for Including Emotion Metrics in Assessing Social Media Mentions
Tapping into customers’ emotions often produces the best marketing or PR results. By reaching an audience’s emotions, brands can connect better to stimulate purchases, strengthen brand reputation, and...
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Strategic Impact: A New Way to Measure the Business Value of Social Media
Despite widespread measurement, many organizations remain uncertain about the business value of social media, reveals a new study by Alitmeter Group, “Beyond ROI Unlocking the Business Value of Social...
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Managing the Attention Cycle during Scandals: Role of Media Monitoring &...
Image source: Wikimedia Commons News outlets rush to report product recalls, business wrong-doing, accidents and other corporate controversies. Public attention spikes and news reports of the...
View ArticleClik here to view.
Learning Snapchat Metrics: Winning in the ‘Wild West’ of Measurement
Image source: Ben Phillips via Flickr Shapchat has emerged as a leading social media app. You’ve likely read about its impressive figures: over 300 million monthly active users, 6 billion daily video...
View ArticleClik here to view.
Is Engagement a Lousy Social Media Metric?
Marketers eagerly purse engagement. They believe engagement, generally defined as interactions with the brand on social media, can increase website traffic, awareness of the brand and inclination to...
View ArticleClik here to view.
Measurement Experts Criticize Earned Media Value (EMV) as a Worthless Metric
Earned media value (EMV) is touted by some marketing agencies as a valuable metric for measuring social media and influencer marketing campaigns. Proponents say it provides a simple, concrete and...
View ArticleClik here to view.
The Case for Including Emotion Metrics in Assessing Social Media Mentions
Tapping into customers’ emotions often produces the best marketing or PR results. By reaching an audience’s emotions, brands can connect better to stimulate purchases, strengthen brand reputation, and...
View ArticleClik here to view.
Strategic Impact: A New Way to Measure the Business Value of Social Media
Despite widespread measurement, many organizations remain uncertain about the business value of social media, reveals a new study by Alitmeter Group, “Beyond ROI Unlocking the Business Value of Social...
View ArticleClik here to view.
Social Media Measurement Reveals Most Popular Super Bowl Ads
While sports commentators analyzed the Eagles’ Super Bowl victory over the Patriots, many viewers were analyzing Super Bowl television commercials. Social media measurement reveals viewers’ reactions...
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8 Ways to Legally Snoop on Competitors
Understanding competitors and their products can mean the difference between success and failure. In-depth competitor research is critical to know how your products and services stack up in the...
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Demise of Klout Scores Highlights Increasing Sophistication of Social Media...
Image source: David Armano via Flickr The Klout Score, which measured people’s social media power, is disappearing. The score supposedly graded social media influence with a single number and held...
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Time to Re-Evaluate Social Media ROI
Surveys consistently show that measuring return on investment (ROI) is the top challenge facing social media marketers. But some experts say brands should reconsider if ROI is the best metric for...
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